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About Sparkles Vending

Brett Tracy - Founder & Managing Partner

Brett Tracy - Founder & Managing Partner

Brett Tracy - Founder & Managing Partner

Brett Tracy founded Sparkles Vending after more than 16 years leading operational, finance, and customer experience initiatives within complex healthcare organizations.

Throughout his career, Brett managed large-scale operational environments where responsiveness, analytics, service quality, and customer satisfaction were critical. Those s

Brett Tracy founded Sparkles Vending after more than 16 years leading operational, finance, and customer experience initiatives within complex healthcare organizations.

Throughout his career, Brett managed large-scale operational environments where responsiveness, analytics, service quality, and customer satisfaction were critical. Those same principles now drive Sparkles Vending’s approach to smart vending, micro markets, and hospitality convenience solutions.

Under Brett’s leadership, Sparkles Vending focuses on combining modern technology, premium presentation, and responsive local support to help businesses improve workplace and guest experience across Arkansas.

Amy Tracy - Founder & Chief Idea Officer

Brett Tracy - Founder & Managing Partner

Brett Tracy - Founder & Managing Partner

Amy Tracy is the Founder and Chief Idea Officer of Sparkles Vending, helping bring the vision of the company to life from the very beginning. With a strong entrepreneurial mindset and creative leadership approach, Amy plays a central role in launching and shaping the Sparkles brand, customer experience, and long-term growth strategy.

She c

Amy Tracy is the Founder and Chief Idea Officer of Sparkles Vending, helping bring the vision of the company to life from the very beginning. With a strong entrepreneurial mindset and creative leadership approach, Amy plays a central role in launching and shaping the Sparkles brand, customer experience, and long-term growth strategy.

She continues to provide leadership in business development, branding, client relationships, and strategic planning while helping guide the company’s expansion into smart vending and micro market solutions. Amy’s creativity, drive, and legal background have been instrumental in building Sparkles Vending into a fast-growing and customer-focused company.

Andy Brakebill - VP Operations

Brett Tracy - Founder & Managing Partner

Alma Macuil - Operations Manager

Andy Brakebill serves as Vice President of Operations for Sparkles Vending, helping lead day-to-day operational execution, client support, and service excellence across the company’s growing portfolio of smart vending and workplace convenience solutions.

With a strong focus on reliability, responsiveness, and operational efficiency, Andy p

Andy Brakebill serves as Vice President of Operations for Sparkles Vending, helping lead day-to-day operational execution, client support, and service excellence across the company’s growing portfolio of smart vending and workplace convenience solutions.

With a strong focus on reliability, responsiveness, and operational efficiency, Andy plays a key role in ensuring Sparkles Vending delivers a premium experience for clients and customers alike. His leadership supports machine deployment, inventory coordination, route operations, and client relationship management across a wide range of industries including hospitality, healthcare, manufacturing, automotive, and corporate workplaces.

Andy is passionate about creating dependable systems, maintaining high service standards, and helping Sparkles Vending continue its mission of modernizing workplace and hospitality convenience solutions throughout Arkansas.

Alma Macuil - Operations Manager

Jordan Baldwin - Field Operations Lead

Alma Macuil - Operations Manager

Alma Macuil plays a vital leadership role at Sparkles Vending, overseeing the operational systems that keep the business running efficiently and growing smoothly. She manages warehouse operations, inventory control, route logistics, scheduling coordination, and new client onboarding, helping ensure both customers and team members receive 

Alma Macuil plays a vital leadership role at Sparkles Vending, overseeing the operational systems that keep the business running efficiently and growing smoothly. She manages warehouse operations, inventory control, route logistics, scheduling coordination, and new client onboarding, helping ensure both customers and team members receive consistent, high-quality support.

Alma has become a key part of Sparkles Vending’s expansion by helping streamline operations and create scalable processes behind the scenes.

Jordan Baldwin - Field Operations Lead

Jordan Baldwin - Field Operations Lead

Jordan Baldwin - Field Operations Lead

Jordan has been a key part of Sparkles Vending since day one, helping build the company from the ground up through his dedication, reliability, and hands-on operational expertise. Starting as a stocker and repair technician, Jordan quickly became known for his strong work ethic, problem-solving ability, and commitment to keeping machines 

Jordan has been a key part of Sparkles Vending since day one, helping build the company from the ground up through his dedication, reliability, and hands-on operational expertise. Starting as a stocker and repair technician, Jordan quickly became known for his strong work ethic, problem-solving ability, and commitment to keeping machines fully operational and customers satisfied.

As Field Operations Lead, Jordan oversees day-to-day field support, machine maintenance, inventory coordination, and operational efficiency across Sparkles Vending locations. His attention to detail and willingness to tackle challenges head-on have made him an essential part of the company’s growth and service reputation.

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